The end of good TV.

  • Create a launch campaign for NotHangover (a new probiotic shot which helps mitigate the effects of alcohol the day after) to be deployed in the USA. Objective is PR and Social Media buzz.

  • Hangovers add to some of the most iconic movies and TV shows, but they make for very uncomfortable mornings. NotHangover marks the beginning of guilt-free celebrations.

Twitter Campaign: Create a brand personality on twitter. Drawing in social engagement and buzz through the use of meme-like posts featuring common pop-culture references. More information about the product is found in the account profile.

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