Schmear Campaign

  • Convince restaurant operators that it would be silly not to use Philly.

  • Living through one of the most heated elections of our time, the divisions are clear. But while the country is choosing sides on the political stage, there's one enemy we can all agree to fight: private-label cream cheese.

Copywriter: Abby Guttman

Out of Home Campaign:

Trade Publications:

Mail:

Linkedin:

The Campaign Trail: Through the campaign truck and industry expos, Philly will bring the campaign beyond traditional placements.

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