ThredUp Rebrand

Reimagined ThredUp with a cleaner, more cohesive identity that mirrors the brand’s mission: making secondhand feel like a first choice. The new look ditches the clutter for a more confident, optimistic aesthetic that still leaves room for play. From refreshed typography and a simplified color palette to cheeky taglines and streamlined visuals, the rebrand brings clarity and charm to conscious shopping.

Copywriter: Madison Bernabeo